2021 was a year full of challenges. Consumers avoided social gatherings and stayed at home for a long time. During this period, the only possible choice they had to purchase was to rely upon eCommerce stores. As a result, the relevance of e-commerce stores and e-commerce web development services has gained enormous popularity. From improved automation to augmented reality, eCommerce web development services try to grow each day with the increasing need for online shopping. They help companies design and develop new e-commerce store functions more efficiently by providing the fastest results to consumers. From numberless new ways of eCommerce trends, we pick a few to have an in-depth discussion.
Voice searches
The possibilities of voice searches have emerged from the time of Siri. It has now reached a position where numberless consumer groups are using the facilities of voice searches. Companies compete to develop more strategies to utilize voice searching tools in their business websites and social platforms. As a result, the voice assistant speaker market is estimated to reach around 4 billion dollars by 2022. Also, it produces opportunities and challenges for eCommerce web development services to be more interactive with voice searching facilities. It creates challenges for digital marketers to develop better SEO strategies and keywords too. In addition, voice shopping is predicted to hit 40 Billion Dollars by 2022 and thus can say that it will definitely become a trend in the future.
Increased Need for Personalization
Consumers always demands personalized results. Ecommerce web development services are now focusing on experimenting with various facilities with personalization. For example, some textile brands allow their customers to develop their own design and color combination with their costumes. Reports say that 22% of customers are happy to share their data to get more personalized products or services. Tech giants like Nike and Enfamil lean more towards such personalized brand options. So, we can predict that eCommerce stores will experiment with this more in the future. For instance, it will bring more trust to your brand with better customer satisfaction.
Customer Interaction with Automated Chatbots
Chatbots are becoming more popular recently. It brings great help in maintaining customer services management and solving complaints. Instead of hiring thousands of customer service agents, the service of automated chatbots is cost-effective and time-saving. Online web development services help companies develop, train, and update intelligent chatbots. They can complete complicated queries and bring apt results in less time. Also, they can collect feedbacks, answer and analyze frequently asked questions, suggest product recommendations, and advertise the new products and services available. As a whole, it becomes a faster, intelligent, and energy-saving solution to maintain the best customer interactions.
Augmented and virtual reality for shopping
The major challenge in the e-commerce sector is that products seem different when it comes to reality. It may seem attractive digitally but fails to satisfy the consumers in real-time. To resolve this, eCommerce web development services now try to implement the facilities of virtual or augmented reality in eCommerce. By presenting a more authentic picture of the product with virtual reality, consumers become more confident to purchase. Reports suggest that almost 71% of consumers agree that they will buy a product if the eCommerce store uses VR techniques. So, it is estimated that more than 120000 eCommerce stores will use AR or VR facilities to ensure a better experience purchasing online. Also, the best web development services helping them with custom results will help them have a competitive edge over business opponents.
Omnichannel selling
eCommerce firms trust omnichannel marketing strategies more nowadays. Compared to the multichannel marketing strategies that focus on many channels to reach maximum consumers, Omnichannel marketing helps interact with offline and online stores to maintain consistency with the products, customer interactions, and advertisements. Consumers opt to buy a product when they see it multiple times on multiple channels. Developing an omnichannel strategy is essential in this scenario. Website development services pay greater attention to this when 37% of consumers use social media platforms to reach products or services in real. So, developing an omnichannel marketing strategy can make your brand authentic, reliable, and customer-oriented.
Wrapping Up
Reports suggest that the U.S eCommerce industry will hit 1 trillion Dollars by 2022. We can confidently say that the factors mentioned above will definitely enforce the rigorously changing trends in eCommerce and bring more growth in the eCommerce sector. As one of the most experienced and reputed online web development services, Allianze Technologies will help you with the best solutions for eCommerce web development services. You can reach us by dropping a mail at [email protected]