How to Interpret and Use Clickmaps to Improve Your Website’s UX?
A website click map offers all the information about the website and the people who are checking the website. It gives detailed information about where the users click on the website, links where maximum clicks are made and how the design cam affect and impact these click. The main agenda is to improve the website experience for the users. This is only possible when the offshore web development company or an in-house team could read and interpret what is represented in a clickmap.
Click map is a visual representation where the number of clicks made by the user is captured over a given period. This representation needs to be read and understood properly to get a user experience report.
Below mentioned are the ways to understand and use them to improve the website’s UX.
Visualization is an important aspect and can be used to collect the UX data validating once ideas and presenting opportunities that can be fully optimized.
Present the best performing look
The website may look attractive and appealing, but the click maps show how well the website is performing. It is easy to understand and helps non-designers to understand what the website is about. This helps in procuring website redesign proposals or any showcasing done by website branding services.
Sometimes users click on images and links expecting them to open but they can be mis-clicks. On a click map though such things are captured too and easily differentiated. In this way, bugs and design errors could also be found out which at times are missed.
Check CTAs or calls to action
Calls to action or CTAS are usually buttons or links which are specially designed in a website to gather clicks which in turn would increase the sales. Click maps will show which CTAs have got the maximum number of clicks and which are not being clicked at all. It is easy to find out the cause of distraction and search for more areas that could help in professional website development by testing new areas where a call to action can be implemented.
Comparison with Scroll tool
People checking a website do not scroll down fully at times and may miss some important data. There are chances of losing important updates when they access from different devices too. Some tools show the page fold for a mobile or desktop webpage design and then the call to action can be placed accordingly for more visibility. Every time the scroll data need not be checked just the click maps need to be compared with the scroll maps to find where the users are not paying attention.
Web design which is adaptive to the user screen be it a mobile or a desktop device deliver content in a better way and is very helpful for digital marketing services. The designer needs to keep in mind that space in which few lines take in a desktop would require a lot of scrolling in a mobile. So, both the click maps need to be compared to see if any CTAs are not missed. So different interface needs to be designed for mobile and desktop to give a better UX experience.
Clickmaps collect data from the website each time the user visits the website and gives invaluable insights to improve the UX approach towards a website design as explained in the above-mentioned ways.